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Why you should consider studying marketing

No matter what industry you work in or how large your business is, marketing is key for success. It doesn’t matter how good a product or service is – if no one knows about it, then no one is going to buy it. While it is possible to do well at marketing without any formal education in the subject, if you want to truly succeed in this field, you should definitely consider studying it. Luckily these days there are plenty of options out there for you, from short online courses all the way up to master’s degrees in marketing. Here’s why you should enroll.

What exactly is marketing?

People typically think of marketing as trying to get customers to buy a product, however in actuality the subject is much broader than that. It combines elements of psychology, sociology, math, and politics in order to understand how best to communicate the value of a brand, product, idea or service to people, and ultimately sell it to them. It requires creativity, research, and a wide variety of other skills to be successful – all of which you can learn on a marketing course such as the Point Park University BA in Social Media Management. These skills will prove useful regardless of the industry you are employed in, because marketing is relevant in almost every single field – from retail to the arts and education.

What are the advantages of studying marketing?

In addition to the obvious answer that it makes you a better marketer, studying marketing at any level can bring you a wide range of benefits. For example, it increases your employability by giving you a highly valued set of skills. This also opens doors to many diverse job opportunities, including running marketing campaigns for charities and celebrities as well as traditional businesses. As such you can craft a career that truly interests and inspires you, whether you want to focus on social media, other digital marketing, or more traditional methods. Marketing can also be quite a lucrative field to work in, with marketing managers making a median salary of $136,850 in 2019.

More intrinsically, marketing can be a very interesting subject to study. This is because it combines many different fields into one course, including aspects of social studies, human psychology, advertising, market research, social media, ethics and so on. You will learn a wide variety of subject-specific knowledge and skills as you study, as well as developing a number of key transferable skills such as communication (both written and verbal), presentation, organization, critical thinking, adaptability, and problem solving.

For those who already work in a role that involves some marketing, taking a course on the subject can be a great way to boost your resume and increase your chances of a promotion. It also demonstrates to your current employer (and prospective ones) that you are committed to your career and personal development. On top of this, it can help you to avoid some of the embarrassing marketing mistakes and social media fails that we sometimes see hit the headlines!

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