Five features home buyers find 'most attractive' in a home – 'can increase value'


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A new study from Tapi, a carpet and flooring company, has shared the home assets that add the most value to a property and have shared how to make a home look its most attractive to potential buyers. The cost of housing in the UK is continually on the rise with the average price of a home in the UK now more than £273,000, according to Statista. A competitive housing market, which is likely to be stoked further by today’s stamp duty land tax cuts, means Britons are looking for ways to make their homes more attractive to potential buyers. 

So what are the assets that could increase someone’s offer on a property? The most valuable areas in the home can be determined not only by their practicality, but their function as a communal area to be proud of.

Tapi’s study revealed 54 percent said a nice garden was their top asset, 50 percent said a nice kitchen, 44 percent said good parking or garage space, 36 percent said a nice bathroom and 29 percent said natural light.

A good garden took the top spot with more than half claiming they would increase their offer on a home for this feature. It’s unsurprising kitchens and gardens ranked highly as homeowners are likely to spend a lot of time entertaining guests in these areas.

On the more practical side, just under half of the respondents said they would increase their offer on a home with good parking or garage space, followed by a nice bathroom.

READ MORE: Radiators vs electric heater: Cheapest method to heat your home

A further 26 percent of Britons also said they would increase their offer on a home with double or triple glazed windows, and the largest portion (41 percent) were over 65.

Just under 30 percent said they would spend more on a home with lots of windows or good natural light. Natural light is a sought-after feature in any home because it opens up a space and can be mood-boosting.

Ava Kelly, an energy-saving expert at Love Energy Savings, said: “Natural light is essential for our wellbeing, helping our bodies produce Vitamin D, improving our circadian rhythms and sleep patterns.

“It helps us to focus, enables us to get more done, and even makes us happier.  Natural light triggers our serotonin to release and is fundamental to our mental and physical health.

“For this reason, light and bright homes which have plenty of natural light, appeal to prospective homeowners and can increase the value of a property.

“In addition, with rising energy prices, the prospect of natural light being used as much as possible as opposed to lighting with electricity can prove a huge saving for homeowners, natural light will further appeal to anyone looking at a home for that reason.”

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Flooring is also important to buyers with 20 percent of respondents claiming they would increase their offer on a home with carpets or flooring that didn’t need ripping up or replacing.

If selling a property, it may be a worthwhile exercise to invest in some good value yet durable flooring to make the home more attractive to buyers.

In kitchens and bathrooms, for example, laminate or vinyl flooring can look incredible and is an extremely durable option at a fraction of the cost of higher-end hardwood.

Johanna Constantinou, brand and communications director at Tapi said: “With housing being so expensive now, it’s imperative to highlight those aspects of your home that are most attractive to buyers so you can potentially speed up the sale process.”

Tapi have also compiled their top five tips for making a home look the most attractive to potential buyers during a viewing.

READ MORE: Homes Under the Hammer couple boost house price by £85k

Maximise natural light

Natural light makes any space look bigger, which can be more attractive to prospective buyers. Open curtains and blinds and try to remove or reposition furniture which may be blocking any sunlight from windows.

Make it look clean and homely

Buyers need to be able to visualise themselves living in a property. Clear away clutter, and make the space look as homely as possible by placing candles, throws, or cushions around the home to make it look lived-in but still clean and comfortable.

Clean carpets

If a property looks dirty, it will inevitably be less attractive to buyers, even if they know they’d keep it clean themselves.

Flooring is a key aspect of any home because it can open up a space, so give carpets a deep clean to brighten up the room and make it smell amazing.

Paint ceilings

As with floors, ceilings open up a space massively. Consider giving a tired-looking ceiling a new lease of life with bright white paint, drawing the eye upwards to the light and open space.

Enhance the home’s best assets

Place a lot of attention on the spaces that are going to be used the most, or are most sought-after by potential buyers.

Clear away appliances that are rarely used in the kitchen, and place fresh flowers in there. Tidy and sweep the garden, removing any dead plants or toys.


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