Christian Horner was left stunned after he saw a video of a man’s face on the side of a Formula 2 car. Instagram user Carl Runefelt decided to stick an image of his face on the side of Formula 2 driver Ralph Boschung’s car.
The sponsorship included two faces of Runefelt with one on the bargeboards and one on the side of the cockpit. He later posted a video of Horner and David Coulthard reacting to the idea with both laughing at the crypto investor’s plan.
Runefelt said: “I put my face on the car.” A baffled Horner then replies: “Oh, you put your own face on the car? Now that is quite smooth.”
Coulthard added: “Yeah exactly, it’s a first.” Runefelt revealed that he had done the stunt to promote himself and admitted people had already recognised him from the sponsorship deal.
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Runefelt has posted consistently since taking over the deal with a range of posts promoting his agreement. At the Dutch Grand Prix, he posted a series of images, alongside the caption: “The most beautiful F2 car on the grid.”
Runefelt also appeared to have a close relationship with Boschung as the two were spotted on a track walk at the Italian Grand Prix. At the Belgian Grand Prix, he also wrote: “This was an incredible comeback Ralph!! Podium in Belgium!
“The Moonmobile went to the moon.” The car also features a QR code on the nose cone which will allow fans to donate money for children with disabilities.
Ahead of the season, Runefelt explained: “I will utilise every race to not only spread the word about crypto, but also I’ll raise money for charity for different foundations that help children with disabilities! Bringing these two worlds together, I know I can help the world a little bit.”