The Aldi shopper took to social media after spotting the X-rated detail.
Keith Bean shared a picture of the Peppa Pig ice cream on Twitter saying: “@AldiUK I was very happy to see these in your supermarket, but perhaps not as happy as Peppa is….”
Aldi Stores UK replied saying: “Keith that is an ARM.”
Many other users took to social media to share their thoughts on the controversial design.
Specsavers commented: “Doesn’t look like one to us.”
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Sal Robins said: “Seeing as Peppa’s a girl it can’t be anything else but her arm.”
Twitter user @Wishingstaar commented: “I bought these and had to lie to my daughter about why I was having a little chuckle to myself…
“Oh, ice cream tickles my throat.”
Nick O’Leary said: “Looks nothing like Peppa.”
User Simon-Pierre commented: “So is Papa Pig apparently, but so long as he’s living his best life and his wife doesn’t mind, I say live and let live.”
Another shopper, Marina Calland, said: “Aldi just shared it, pointing out it was an arm…
“Whatevs. And it went BIG.
“If you excuse the pun.”